Why has IFFI failed to make a name for itself despite being the oldest film festival in Asia?

Although it has been around for 67 years, the International Film Festival of India (IFFI) lacks an identity of its own. In the late 1970s, efforts were made to distinguish IFFI on the world map by establishing it as a forum for the cinema of the developing world, but the plan was soon abandoned.

ATIKH RASHID

Every year about 2000 film festivals are held across the globe. Also, every year, scores of new ones come onto the scene and same number, or more, disappear into oblivion. Considering this, marking 67 years of existence and celebrating 50 editions is not a mean feat for any film festival. Therefore, it is a cause of pride for India that the state-funded International Film Festival of India (IFFI) successfully held its golden jubilee edition in Goa which concluded on Thursday.

But this shouldn’t be a cause of contentment. Is it not bothersome that IFFI, born in 1952 when it was the first such event anywhere in the East, doesn’t hold a place of prestige on the global film festival map? In fact, within Asia it is not counted among the most important festivals, despite being the eldest in the room, and much younger festivals – such as Busan International Film Festival which started in 1996 – acquiring greater importance in the international circuit.

In recent decades, state patronage has not been an issue. The Union Government and State Government of Goa (since it was moved there in 2004) have been putting in big money into the annual event. For the last 4-5 years, as much as Rs 20 crore is being spent on each edition by the two governments. The prize money given to winners at IFFI is also big – much higher than those given at several most prestigious film festivals in the world. Despite all this, IFFI is failing to click globally.

The reason for this failing, it appears, could be that IFFI has failed to create an identity for itself which will help it stand apart from the rest. In the highly competitive world of film festivals, IFFI doesn’t hold a promise to provide to the foreign filmmakers, international press and cinephiles, something that they will find nowhere else.

Perhaps, this is the reason that apart from invited (and paid for) foreign guests, the international community has turned its back on the event. In recent years, there have been no efforts to work on this identity lacuna. The focus, instead, has been on pomp and show that has started to put-off even the local film lovers.

Efforts to give IFFI a third world identity

It’s not the case that the organisers of IFFI were always blissfully unaware of its ‘identity’ lacuna. In fact, in the late 1970s when IFFI was still holding its early editions, the then festival director took steps to help IFFI develop a distinct personality. IFFI walked on that path for a couple of years but strayed soon with changes in priorities of the parent ministry.

Raghunath Raina, a bureaucrat belonging to Indian Information Service (IIS), became the Director of Film Festivals (DFF) in August 1978 and took upon himself to create a place of prominence for IFFI on the global festival map. His belief was that IFFI will gain importance on the world stage only if it offered something unavailable elsewhere.

Former Director of Film Festivals (DFF) Raghunath Raina (third from the right) receives for foreign guests at Delhi airport during 7th IFFI held in January 1979. Credit: National Film Archive of India.

To achieve this goal, he planned to turn IFFI into a prominent forum for ‘third world’ cinema which would attract films and filmmakers from developing nations from across the world. As per him, if IFFI could hold such a promise, it would attract international delegates and the press by providing an opportunity to them to “keep abreast with trends in the cinemas of the people constituting 2/3rd of the world population”. He did make the efforts in that direction during 7th, 8th and 9th editions of the festivals held between 1979 and 1981 when he headed the DFF.

National Film Archive of India. Former Director of Film Festivals (DFF) Raghunath Raina (third from the right) receives for foreign guests at Delhi airport during 7th IFFI held in January 1979. Credit: National Film Archive of India.
“My concern was not only to organise a successful and interesting festival but also to imbue it with a distinctive character of its own,” Raina wrote in an essay ‘IFFI-An Introspective Study’ included in the book ’70 Years of Indian Cinema’ published in 1984. “There had often been talk of a third world bias (between 1979-81) but this was largely an expression of intent. I clearly saw that if the festival became a forum for the third world cinema, it would acquire a personality and importance of its own. As such, it would also fit in with the country’s role as a founder-member of the non-aligned movement and as a leading protagonist, of the aspirations of the developing nations,” he wrote.

As part of his plan, in 7th edition of IFFI held in 1979, he invited Senegalese director Ousmane Sembene to head the international jury – a first for an African filmmaker at IFFI and a deliberate attempt was made to include a record number of third world films in both competitive and documentary film sections. Also, a symposium on ‘Cinema of the Developing Countries’ was held during the festival where African filmmakers criticised India’s policy of exporting films to fellow developing countries without importing any from them. India, they alleged, thus was following a policy of cultural imperialism much like the USA.

Raina continued his attempt in this direction in the 1980 festival (Filmotsav) held in Bangalore and 1981 when it returned to Delhi as a competitive festival. In fact, he had proposed that the international competition at IFFI should be reserved only for films from developing countries. The government’s hesitance to do this shelved this plan. Soon after the government at the centre changed, and the responsibility of organising the next edition of IFFI was handed over to National Film Development Corporation (NFDC).

In the essay mentioned above, Raina laments that his aim of giving a special identity to the IFFI remained unrealised and the festival has suffered subsequently due to this.

“Many elements of the Nehru dream have withered away; others remain only in form. The Indian (film) festival is one of them. It will continue to be so unless it is given an identity and is organised by people with a commitment to the film promotion and a passion for cinema,” wrote Raina.

IFFI is losing its patrons

Data obtained by The Indian Express from Entertainment Society of Goa (ESG), which looks after the logistical part of the festival organisation, shows that IFFI hasn’t only failed to attract international crowd, but it has been losing even its local patrons in recent years.

As per the data pertaining to delegate registrations for IFFI between 2007 and 2018, the number of delegates coming for IFFI went up from 2007 to 2014 but has since seen a sharp decline until the recent edition where, perhaps due to the hype of 50th edition, the numbers have somewhat improved.

International Film Festival of India Golden jubilee edition of International Film Festival of India concluded in Goa on Thursday. Credit: International Film Festival of India.
IFFI’s 2007 edition had attracted 3,713 delegates -including those from Goa and outside – which increased with every passing year and reached 10,054 in 2014, highest in recent past. However, in 2015 only 6196 delegates attended the event and the number came further down in 2016 to 5261 and slid further to 5020 in 2017. In 2018, the number improved marginally to 5214. Although officials number for the 2019 edition – which concluded on Thursday – are not yet available, the organisers said that around 6300 paid delegate passes and 1000 free student passes were distributed. The number is considerably lower than the 2014 count of 10,054.

Officials with Entertainment Society of Goa (ESG), the Goa Government unit responsible for organising the festival along with DFF, are hoping that this number would go up with their efforts to add more venues and experiments with online ticketing. “With more convenience, the delegate count will increase in future editions,” said Subhash Phal Dessai, Vice Chairman, ESG.

Can appointing a ‘Creative Director’ help IFFI?

Raina, a bureaucrat himself, had blamed the lack of a ‘sustained vision’ and IFFI’s bureaucratic setup or the festival’s failure to develop a personality.

“…The absence of a sustained vision on the part of the authorities and the vagaries of a system that grants hegemony to transient, generalist bureaucrats over people with a commitment to and expertise in film promotion, never gave the IFFI a chance to develop a distinctive personality of its own,” he wrote.

Rain’s comment remains true even after 35 years. In its present organisational setup, the Festival Director is a bureaucrat who occupies the post of Director of Film Festivals (DFF) for a maximum period of three years. He/She may or may not have any background in cinema before he occupies this post. And more often than not, even if he gains some expertise on the subject– in case he’s genuinely invested in the festival’s future – he’s out of there. The steering committee of the festival, which has a mix of bureaucrats, filmmakers and politicians, is appointed afresh every year and hence can’t think beyond the upcoming edition. A look at the names of filmmakers on the committee makes it apparent that, in a majority of cases, their political views seem to have played a key role in the appointment process rather than their potential to contribute to the event and its future.

There has been a long-standing demand that IFFI should get a ‘Creative Director’, someone who would have real expertise in film festival organising, cinema and who could provide a sustained vision to the festival by holding the position for a longer duration. However, there has been no progress on that front. In fact, the issue was discussed this year too at the first meeting of the steering committee held by Union Information and Broadcasting Minister Prakash Javadekar. The minutes of the meeting, obtained by Express using Right To Information, show that the suggestion was turned down after a member pointed out that “DFF is competent enough to look into creative aspects and the idea of a Creative Director may not be necessary.”

It appears that the beneficiaries of the present setup do not want it to change although it is costing the festival dearly.

Shape of silence

Playing live music for silent films may not be new, but what marks UK-based pianist and film academician Jonny Best apart is his spontaneity.

ATIKH RASHID

It’s Friday night in Goa and the Kala Academy auditorium, where the 50th edition of International Film Festival of India (IFFI) is being held, is full to its 950-seat capacity. In the audience is one seated closest to the stage. That’s Jonny Best. He is there to make the Russian film Battleship Potemkin (1925) audible. Best, a pianist and scholar of silent films from the UK, will play live music as an accompaniment to the film. He insists that he’s not a film composer but a “improviser”.

The festival this year has a special section in which silent films are screened with live music. These include Georg Wilhelm Pabst’s Pandora’s Box (1929) and Alfred Hitchcock’s Blackmail (1929).

“In contrast to music composition, live music for silent film is all about spontaneity. A film composer can revise his work and reach for perfection but an improviser has to respond to the moment. The beauty of playing live is that it is always imperfect and non-repeatable. If you make a mistake, you have to forgive yourself and move on,” says Best.

Best began performing improvised piano accompaniments for silent films in 2014, taking part in the masterclasses at the silent film festival, Le Giornate del Cinema Muto in Pordenone, northern Italy, in 2015. A year later he founded the Yorkshire Silent Film Festival, where live-scored silent films were screened in cinemas, theatres and village halls across the historic county in northern England.

Armed with a PhD from University of Huddersfield Music Department, Best is a Fellow of the Royal Society of Arts and a member of the Royal Musical Association.

Jonny Best, Jonny Best musician, silent films, best silent films, entertainment news Jonny Best
He doesn’t necessarily research about the film or plan his music. His homework is restricted to preparing a mental image of the plot and the order of events. Sometimes, he watches the complicated scenes in the film and makes mental notes. “If I plan the music, then the performance becomes me trying to remember what I had planned. My best performances have come from being in the present, just like the audience,” he says.

Among the three films for which Best played at IFFI, each one was handled differently. For Battleship, his notes build up the angst as the ship workers are unfairly treated in the first half, while in the second half the piano strings evoke the spirit of a revolution as they rise in mutiny. In Blackmail, on the other hand, Best tried to build an air of suspicion to go with the milieu of the thriller.

Playing live music with silent films is not a trend or new. In fact, silent films were often accompanied by live orchestra in the early days. In fact, many films have live music written for them. In India too, cinema palaces screened short films and features accompanied by a string band in the first decade of 20th century. “It’s true that everything I do imposes a certain reading of the film upon the audience. I think there’s a responsibility that’s involved in the job and one has to play the music with tremendous respect for the film. I’m, in a way, the audiences’ representative, offering shape to the film,” he says.

When india’s first film festival was suspected to be a ‘communist ploy’

Held in 1952, when cold war anxieties were on a high, the film festival prompted the American government to send a delegation headed by Hollywood director Frank Capra to “uncover” the conspiracy and hinder its success. 

Hollywood director Frank Capra with Hindi film star Dev Anand in Mumbai during first International Film Festival of India (IFFI) held in 1952.

ATIKH RASHID

AN international film festival was still a novelty when India decided to hold one in 1952. In fact, the first International Film Festival of India (IFFI) held in January-February 1952 in four (now metro) cities was the first such event held anywhere in Asia. There were only eight international film festivals in the world at that time and all of them were in Europe, including the oldest in Venice.

So, when India, then a recently decolonised “third-world” country, announced its plans to host an international film festival, it led to varied reactions from within and outside the country. Among these, and most curious of them all, was the American response.

Apparently, the US authorities suspected the festival was a “communist shenanigan of some kind” and sent a delegation to “uncover” the conspiracy and hinder its success. Those were the initial years of the Cold War and both the USSR and the US were trying to influence the non-aligned countries in their favour to nullify any political or cultural influence exerted by their rival superpower. According to film historian Amrit Gangar, both the superpowers had an eye on newly independent India and IFFI 1952 provided a useful platform to somehow influence the India’s global-political stance. He says, “Only a few months prior to IFFI, an Indian film delegation was in the USSR where it had received a grand reception in the presence of the well-known Russian filmmaker Vsevolod Pudovkin. Soon after IFFI ended, Indian film personalities like Nargis and Raj Kapoor were invited to the US where President (Harry S.) Truman met them at the White House.” Significantly, among the 12 visiting delegations, Russia’s was the largest, with 13 members, headed by then deputy minister of cinematography N Semenov.

The responsibility to head the American delegation fell upon celebrated Hollywood director Frank Capra, known for films such as It’s a Wonderful Life (1946) and It Happened One Night (1934). Capra biography The Name Above the Title (1971) gives us details of this “assignment” came to him and how he successfully completed it.

In December 1951, Capra writes, he received a call from an officer of the US state department informing him that the US ambassador in New Delhi needed Capra’s services and wanted him to travel to India for a few weeks.

“Frank, listen. Chester Bowles, our ambassador to India, is worried. He thinks he smells a rat in the International Film Festival of the motion pictures that Indians are holding in a week. Bowles thinks the festival is a communist shenanigan of some kind, but he doesn’t know what. Here’s where you come in,” Capra quotes the official as saying, adding that the ambassador had specifically asked for Capra as he wanted a “freewheeling guy” to take care of American interest on his own. “I want Capra. His name is big here (in India), and I have heard he is quick on his feet in an alley fight,” Bowles had apparently told the officer.

At this time, Capra was in the midst of a personal challenge as well. Only a few weeks ago, the US army had denied his security clearance to participate in a top-secret conference pertaining to warfare technologies, after finding some “derogatory information” on him. This essentially meant that the American establishment was questioning his loyalty to the country. This deeply hurt Capra, who got busy in trying to clear his name. When the proposal for the India tour came up, he proposed that he would only go to India if his name is cleared. His wish was met, and he embarked on the journey. He was to head the delegation, with Harry Stone of the Motion Picture Association of America and Floyd E Brooker, the audiovisual expert as members. All three were briefed by the US state department officials with instructions to Capra: “Just play it by ear, Frank, and report to Ambassador Bowles.”

Frank Capra (seated, first row, second from left) with Jawaharlal Nehru at the Delhi inauguration of IFFI 1952 at National Physical Laboratory


As Capra records, for several days after his arrival in Bombay, he groped in the dark about what he was expected to do and what “the communist conspiracy” was. Since Ambassador Bowles was on a trip to Nepal, Capra couldn’t discuss “the matter” with him to get clarity. When Capra approached other US officials based in India, he found that they were as clueless: “When you find out, tell us.”

On his fifth day in India, Capra met Baburao Patel, the boisterous and boastful editor of filmindia magazine, who said something about the festival which gave Capra a “hint of what was bugging Bowles”. Patel reportedly told him that IFFI was a plot by communists in the Indian film industry to open doors to Russian films which were being kept out of the country by censors as these films were “too political and inflammatory”. “So local film Reds hatched the festival idea to ensure showing of dozens of Russian and Chinese films” in four cities as an appeal to the people of India to “breach India’s film barrier using the festival as a Trojan horse”, Capra wrote in the diary, published in the autobiography.

What Capra did not know was that Patel himself was an anti-communist worried about an imminent “communist takeover” of India. “A blind man can see that our country is going to have a Red future unless the democratic forces and institutions in the country take active and aggressive steps,” Patel wrote in an editorial published in the April 1952 edition of filmindia. Patel was also mighty displeased with the idea of the festival. Throughout filmindia’s coverage of it, he called it “International Fools’ Festival”.

Having thus received a “confirmation” from Patel, Capra gave an ultimatum to the festival organisers that in case of any “pro-commie” speech at the festival, he will “leave, taking along all the American films and holding a press conference to explain (reasons) of my leaving”. Throughout his Bombay and Madras stay, he tried making speeches asking the filmmakers to guard themselves against “totalitarian system”.

He complained about the Russians to Indira Gandhi knowing fully well that “it would get to the Prime Minister”. Capra would meet Nehru when the latter inaugurated IFFI’s Delhi edition. “Charming, simple man. Could be the most important man alive today,” Capra noted in his diary.

Capra and other foreign delegates paying tribute to Mahatma Gandhi at Raj Ghat during first IFFI’s Delhi leg. They are accompanied by Gandhi’s grandchildren including Gopalkrishna Gandhi (extreme right) who as then 7.

This anxiety about the communist ploy, sometimes, took hilarious turns.

On one instance, when the guests were to visit Mahatma Gandhi’s memorial at Raj Ghat, the flower wreath that Capra and his colleagues had ordered turned out very thin. Capra was convinced that “the Reds had bought them all up”. According to his version, the American delegation then devised a plan to “outsmart” communists by taking along two of Gandhi’s grandchildren (through Capra’s recent acquaintance with Devdas Gandhi). The plan worked — the event got great publicity. That day he noted in his diary: “This should kill the Reds”.

Gopalkrishna Gandhi, one of the “grandchildren” who visited Raj Ghat with Capra, was seven then. “It seems incredible that anyone could be as naive as to think, say and do what Mr Capra sets down. It all seems like something out of Alice In Wonderland,” Gandhi told The Indian Express.

Capra though, wrote in his autobiography, when Ambassador Bowles returned, he was “pleased with his report”.

This article appeared in the print edition with the headline ‘A Plot to Unravel’ on November 17 2019. I can be accessed here.